Recent figures from Daylesford and Macedon Ranges Regional Tourism show that the Moorabool Shire has the highest percentage of tourism growth in the entire region, with tourist numbers up a massive 40 per cent since 2011, and 63 per cent since 2008.
There are likely many reasons why Moorabool has been gaining popularity amongst tourists, but Moorabool Shire Council Mayor Cr Pat Griffin believes that the 365 Days in Moorabool Shire campaign has had a big influence on the numbers.
365 Days in Moorabool Shire is a tourism brochure that was created to highlight events and activities to get up to in Moorabool and it can be used as a guide or as a wall calendar.
Locals will know that there are plenty of reasons to visit this part of the world, and in Bacchus Marsh in particular there are plenty of events and places to visit all year round that can be enjoyed by locals and tourists alike. The Strawberries and Cherries Weekend and the Harvest Festival are a couple of major tourism events for Bacchus Marsh.
For those who live in Melbourne, the Moorabool Shire offers a great day or weekend escape, that is only a short drive away and yet it can feel like it’s a whole world away.
No doubt the Moorabool Shire will only continue to grow in popularity, and if you do visit the region then head to the Bacchus Marsh Visitor Information Centre to find out what there is to see, do and explore here.